CORPORATE REBRANDING & COMMUNITY ENGAGEMENT
LOS ANGELES, CALIFORNIA, USA

Air Hollywood

Expanding a Corporate Identity System for a Broader Vision


Scope of Project

  • Logo Update

  • Corporate Identity System Design

  • Brand Extension Design

  • Merchandise Design

  • Special Event Planning

Challenge

Air Hollywood began as the original aviation themed studios in the film industry. After ten years of business new competitors and technologies entered the marketplace, and so Air Hollywood needed to make a larger impression and stake its claim in the industry. The founder was a visionary desiring multiple avenues to use their products and services - wanting to be the first choice for filmmakers when needing a travel scene, offering dog flight training, fear of flying programs, aviation themed furniture, and expanding into international territories.

Solution

As a repeat client for years we supported Air Hollywood's various initiatives. We started with updating their logo and creating a corporate identity that was memorable and made them feel a part of the "Hollywood" landscape. Then we helped shape the visual communication collateral and helped with special event planning as needed over years of working together, to bring their various ideas to life.

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